Privacy policy

  1. Who we are

    We are the SEA LIFE Trust, a charity registered with the Charity Commission for England and Wales, with charity registration number 1175859. SEA LIFE Trust Limited is a company incorporated in England and Wales with registered number 10833916.

  2. How we collect your personal information and why

    SEA LIFE Trust (we, us, our, SLT) may need to collect personal information about you, and there are different ways that we might do so; this privacy notice tells you what to expect when we collect personal information on:

    (a) visitors to our website,;

    (b) anyone who interacts with us or contacts us through social media

    (c) anyone who contacts us

    (d) anyone who makes a purchase or donation through our website;

    (e) anyone who subscribes to our newsletter

    (f) anyone who signs up to one of our campaigns

    1.1 Visitors to our websites

    Our website is managed by Semantic Ltd. As part of the service provided by Semantic Ltd, they will help to maintain the security and the performance of our website by (i) encrypting data in transit and protecting user connections (ii) using third party scanning services to scan against known web attacks (iii) investigating site errors using third party New Relic and (iv) providing secure hosting services through Microsoft Azure. Semantic Ltd's privacy notice can be found at

    2.1.2 Cookies

    Cookies are small files of letters and numbers that we store on your browser or the hard drive of your device. Like most websites, we use cookies on our website for our legitimate interests. There are different types of cookies that we use for different purposes; however generally speaking cookies help us to distinguish you from other users of our website, which allows us to provide you a better experience and also allows us to improve our website.

    You can block cookies at any time by activating the setting on your browser that allows you to refuse some or all cookies. However, if you do block cookies there may be parts of our website that you will be unable to access or that will not function properly.

    We use the following types of cookies:

    (a) Strictly necessary cookies.

    These are cookies that are essential for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

    Strictly necessary cookies
    Site Region Cookie Name Expiry Description
    Global ARRAffinity 1 year Azure hosting to tie a user to a specific hosting endpoint (so the user always gets to the same version of the site)
    Global dontshowCookieBar 1 year Cookie we set to hide the notification bar after first visit
    Global ASP.Net_SessionID 1 year Linking the user to a session to enable certain functionality to work (e.g. contact forms)

    (b) Analytical/performance cookies.

    They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

    Analytical/performance cookies
    Site Region Cookie Name Expiry Description
    UK & Worldwide _ga 2 years Google Analytics
    UK & Worldwide _gat_UA-5349541-1 30 minutes Google Analytics session
    UK & Worldwide _gid 1 day Google Analytics
    US & AUS __utma 2 years Legacy Google Analytics
    US & AUS __utmb 30 minutes Legacy Google Analytics
    US & AUS __utmc 1 year Legacy Google Analytics
    US & AUS __utmt 1 minute Legacy Google Analytics
    US & AUS __utmz 6 months Legacy Google Analytics

    2.1.3 Third party services.

    (a) Whenever you visit our website, Semantic Ltd will use a third party service, Google Analytics, on our behalf and for our legitimate interests, to collect standard information about your website use, such as internet logs and details of your visitor behaviour patterns. The reason we use this service is so that we can find out how many people visit the website and the various parts of the website. This information helps us to find out how our website is working and how to improve it. We do not identify anyone, and we do not make or allow Google Analytics to (or attempt to) identify anyone visiting our website.

    (b) We have YouTube video content embedded on our website. YouTube controls any information that is collected by viewing their content. YouTube's privacy policy can be located at

    2.2 Social media

    Our website contains links to our social media pages. Any information you provide to us via social media (including messaging, "liking", "following" and other communications) is controlled by the social media network. We currently use:

    2.2.1 Facebook, which has its own privacy notice that can be located at; and

    2.2.2 Twitter, which has its own privacy notice that can be located at

    We recommend that you read their privacy notices and contact them directly if you have any concerns regarding their use of your personal information. Contacting us (other than in respect of an application)

    2.3 Contacting us

    Our website provides you with different ways to contact us. All communications are handled, reviewed and responded to internally by us.

    Once a year we will delete all communications that are more than 12 months old.

    Please note, however, that:

    (a) email monitoring or blocking software may also be used and that you have a responsibility to ensure that any email you send to us is within the bounds of the law;

    (b) we use Skype for our main call system, which provides caller ID services, we will only use this information for the purposes of handling your call and contacting you in relation to the purpose of your call.

    2.4 Personal information collected through donations

    We use JustGiving for processing the financial details relating to donations. JustGiving will also collect personal information that allows it to collect Gift Aid on donations. JustGiving does not share your payment details with us. To view JustGiving's privacy notice, please visit

    2.5 Subscribing to our newsletter

    We will collect your contact details (name and email address) in our legitimate interest, if you have opted in to subscribe to our e-newsletter.

    We use third parties, Semantic Ltd and Campaign Monitor to manage our newsletter subscriptions. If you ever decide you no longer wish to receive our newsletter, you can do so at any time by unsubscribing from the mailing list, using the link provided in the newsletter email, or by using the contact details below. If you do unsubscribe, please note that Campaign Monitor will still keep your email in a separate secure list on our behalf so that we can make sure that you do not receive our newsletter again in the future.

  3. Keeping personal information secure

    We know that you provide your personal information in good faith and expect it to be look after. This is why we take the security of your personal information seriously. This means that we have taken steps internally in order to ensure that our systems adequately protect your personal information. This includes:

    (a) keeping special categories of data in a separate password protected file to all other personal information;

    (b) locating all personal information that we control on internal servers located in the United Kingdom;

    (c) ensuring strict access controls on a need to know basis;

    (d) monitoring access to the personal information; and

    (e) double encryption of the personal information on our servers.

  4. Your rights

    You have rights in respect of your personal information and this Section explains a bit more about those rights that are applicable to what we do with your personal information and when you can exercise them. If you would like more information about any of your rights, please contact us on the details set out below.

    4.1 Accessing your personal information

    We want you to fully understand and be comfortable with how we use your personal information. You can contact us at any time to ask whether we process any personal information about you. If we do hold or use your personal information in any way, you have the right to access that personal information. All we ask is that:

    4.1.1 you make your request to access in writing to the contact details below;

    4.1.2 you verify your identity; and

    4.1.3 you are fair and reasonable with how often you make this kind of request.

    Please allow us up to 30 days from receipt of your request in order to provide a response.

    4.2 Requesting more information

    We hope that you can understand that it is very difficult to cover all the possible ways in which we collect and use personal information. We have tried to be as clear and as open as we can. However, if you have any questions regarding our use of your personal information, we will be happy to give you peace of mind by answering any questions or providing any additional information that we can. If you do have any specific questions, or need anything explaining, please get in touch on the contact details below.

    4.3 Additional rights

    From 25 th May 2018, you will also have some additional rights that you may exercise as set out here. We may publish a policy, from time to time, to explain how we will handle such requests and what you can expect from us when you make a request to exercise your rights. If we do publish any such policy, we will provide a link to it here. In each instance we may ask you to make your request in writing to the contact addresses below and provide verification of your identity.

    4.3.1 You have the right to request that we rectify any inaccuracy about you that we may hold, in which case we may ask you to verify the corrected information (for example, we may ask for a recent utility bill for proof of change of address)

    4.3.2 You have the right to request that we erase your personal information. Please be aware that we can only comply with such a request if

    (a) your personal information is no longer required for the purposes it was collected for (for example, we need your personal information to process gift aid);

    (b) the collection, storage or use of the personal information by us is prevented by law; or

    (c) we require your personal information for the purposes of establishing, exercising or defending a legal claim such as in the conduct of legal proceedings.

    4.3.3 You have the right to request that we restrict or refrain from processing your personal information:

    (a) for the time it takes us to verify the accuracy of your personal information where you have disputed its accuracy;

    (b) where the collection, storage or use of the personal information by us is unlawful but you decide not to ask for erasure;

    (c) where, we no longer need your personal information but you need them for the purposes of establishing, exercising or defending a legal claim;

    (d) for the time it takes to determine whether we have an overriding legitimate ground to continue to process your personal information, where you have exercised your right to object to processing.

    4.3.4 You have the right to data portability in respect of information we have collected from you based on consent or for the reason of entering into a contract. If you exercise this right, we will transfer a copy of the information that you have provided to us at your request.

    4.3.5 You have the right to object to our use of your personal information:

    (a) where we are using that information based on our legitimate interests, and where we do not have compelling overriding grounds to continue to use your personal information; or

    (b) at any time, where we use your personal information to send you the newsletter or any other type of direct marketing, in which case it will no longer be used for that purpose, but may use it for another lawful purpose.

  5. Complaints

    You are important to us, and so is protecting your personal information. We have high standards when it comes to collecting and using personal information. For this reason, we take any complaints we receive from you about our use of your personal information very seriously and request that you bring any issues to our attention.

    Where you are communicating with us for the purpose of making a complaint, we will only use your personal information to handle, investigate and respond to the complaint and to check on the level of service we provide. Where the complaint is about a member of SLT's team, we may have to disclose your identity to whoever the complaint is about. You may let us know that you don't want information that identifies you to be disclosed and we will try to respect your request; however, it may not be always possible to handle a complaint on an anonymous basis.

    If you are unhappy, you can also contact the Information Commissioner's office to make a complaint directly.

  6. Updating this privacy notice

    We keep our privacy notice under regular review in order to ensure that it properly reflects our use of personal information. This privacy notice was last updated on 21 st May 2018.

  7. How to contact us

    You can contact us by:

    7.1 Post: For the attention of Andy Bool, Head of SEA LIFE Trust, SEA LIFE Trust Ltd, Link House, 25 West Street, Poole Dorset, BH15 1LD

    7.2 Email:

    7.3 Telephone: +44 (0)1202 440919 or +44 (0)1202 440088